The impact of COVID-19 on real estate businesses has been immense. Since the start of the coronavirus pandemic, social distancing and quarantine rules have made doing business in person challenging.
Property buyers and sellers have also become more cautious and apprehensive when it comes to dealing with real estate agents. Due to these changes, it has become necessary for agents to adjust their strategies to real estate marketing trends.
In just a few months, a lot has changed when it comes to real estate marketing due to the pandemic. During these times it has been vital to do everything you can to generate real estate leads while protecting yourself and your clients from contracting and spreading the virus.
5 Real Estate Marketing Trends for 2022
If you want to get a leg up on your competition in 2022, you need to be prepared to change over time and adapt your marketing plan to the new normal.
In this sense, a list of the main marketing trends expected in 2022 can be highlighted to help you understand the future of real estate agents.
1. Social Media Marketing
Starting in 2022, digital real estate marketing will be the norm for real estate professionals. Even real estate professionals who have previously been reluctant to embrace technology will have no choice but to take advantage of various digital tools to boost their lead generation.
Many people now work from home, most of whom will depend on the Internet to find real estate agents to help them buy or sell a property.
As face-to-face interactions decreased, online consumption saw a significant and steady increase.
Therefore, more than ever, it is essential that all real estate agents have a strong online presence.
One way real estate agents are expected to take advantage of digital marketing in 2022 is through the use of social media.
Since many people are confined to their homes, they tend to spend a lot of time on social media.
Agents involved in both buying and selling real estate are stepping up their social media marketing game by increasing investment in social ads and consistently producing quality content.
Agents are now investing in Facebook marketing and leveraging other social media platforms like Instagram, Twitter, LinkedIn, YouTube and Tiktok to build their brand, increase their visibility and gather more real estate leads.
2. Virtual tours
In-person home tours are also a challenge in the current situation.
As a result, real estate agents are moving from open houses to virtual tours to make the buying process easier and more secure for clients.
The fact that people can purchase homes remotely from the comfort of their homes has fueled real estate marketing efforts.
The value of real estate video marketing is clear to agents and the trend is sure to continue into 2022.
3. Content Marketing
Due to the current reality of COVID-19, real estate agents are shifting their focus to less expensive marketing ideas.
It has become necessary for them to reduce their expenses to keep their business afloat during these periods of economic uncertainty.
An inexpensive real estate lead generation strategy that agents are spending more time on is producing helpful content for potential clients through blogs, Zoom webinars, and YouTube videos.
4. Email Marketing
As people try to adjust to the “new normal” in their endeavors, email marketing has proven to be an effective strategy for agents sending regular updates to potential customers.
It is definitely the right time to engage with your digital audience through email marketing. Email campaigns are also expected to be a key part of most real estate agents’ marketing plans in 2022.
5. Real estate CRM
One of the trends that will continue in 2022 is real estate branding through a CRM, which is essential to build a reliable real estate reputation. Without a doubt, it will help you stand out from the competition, thus becoming a key piece of real estate marketing.
By registering your properties in a real estate CRM such as Nocnok, they will appear in the most recognized and visited portals for the purchase-sale or rental of real estate in the country, promoting and improving the sales closings of your properties.