If you’re a newly licensed real estate agent starting out and need help with your lead generation, this is the comprehensive guide for you. In it, I’ll walk you through every strategy of generating leads that I can think of that are commonly used in my market. And you know what? Some work and some don’t. But what doesn’t work might be helpful for someone else in a different market, so I’ve included an overview of all of them.
A big part of your success as a real estate agent is going to come from the relationships that you build. While this might seem obvious, it has a direct impact on your ability to get real estate leads for new agents. The more contacts you have, the more likely you are to be privy to a great lead when it comes available.
Finding leads is all about networking. It’s not going to be easy, but it will be worth the effort. You won’t find any “real estate lead gurus” or “real estate lead experts” on this list — because they don’t exist. You must work hard to build your network of contacts by attending networking events and parties in your community, talking to your friends and family, and following up with everyone you meet.
Lead sources for new agents:
- Agents and brokers who have recently sold a house in your area – If you’re working in a local market, there are likely many real estate professionals who have recently sold homes that are similar to the ones you’d want as a buyer’s agent. Ask them for referrals to buyers who might be looking for a home like theirs.
- Your own past clients – It’s important to follow up with past clients after the transaction is complete and make sure they’re satisfied with the service you provided them before moving on to other prospects. Even if they don’t end up buying or selling more homes with you, former clients can make strong connections and refer you to their friends and family.
- Home buyers and sellers who used other agents in your market – This can be a great source of leads, as long as you’re not competing with the agents who represented these buyers and sellers. Ask them how their experience was working with their agent and if they were happy with the results. If they weren’t satisfied, you may be able to win their business by offering a better experience.
- Your sphere of influence – This is a large group of people who know you and trust you implicitly. It includes family, friends, co-workers, and acquaintances. You should always be asking these people if they know of anyone who’s in the market to buy or sell a home.
- Online lead generation services – There are a number of online services that allow you to generate leads by completing a form with some basic information about the person you’re looking for. Be aware that most of these services charge a fee for each lead you receive, so you’ll need to factor that into your marketing budget.
- Offline lead generation services – Similar to online lead generation services, there are also a number of companies that generate leads through traditional methods like mailing lists, lead capture pages, and advertising. The leads generated through these services can be expensive, but they may be worth the investment if you’re able to successfully convert them into clients.
- Social media – Platforms like LinkedIn, Twitter, and Facebook can be great sources of leads for real estate agents. You can connect with potential clients by following them, sending them a message, or joining relevant groups. Just be sure to remain professional and not spam people with your marketing messages.