How to Use Social Media to Grow Your Real Estate Business

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How do you use social media to grow your real estate business? Here are some tips to help you get started: Invest in a quality camera. You want to take high-quality pictures to show off your properties and attract good clients. Create a compelling profile. When other users see your profile, they should be able to tell what you do. Share photos and videos. Use your social media accounts to share new properties you list and your listings that sell.

Build relationships. Social media is a great way to connect with potential clients and get to know them. Engage with your followers. Ask for feedback, and give them a chance to participate in your business.

Invest in a quality camera

If you’re just starting out, you might not have the funds to invest in high-quality cameras. That’s fine, as there are many other ways to use a quality camera to grow your real estate business. Capture high-quality photos and videos of your listings. These photos and videos are the first thing prospective buyers will see when they Google your name. People want to see a high-quality picture of the property before they bid.

Digital Camera
Digital Camera

But buyers also look at your portfolio in real time and watch how a listing sells in real time. When buyers can view the property from every angle and compare it to other listings, your listing tends to sell faster. You should also keep a clean, professional profile. People won’t trust you if your profile is littered with poor grammar or inappropriate photos.

Create a compelling profile

Create a profile that will both attract and retain your target clients. Your profile should be informative and eye-catching. Ensure that your profile is always updated with photos and videos that are of the highest quality. Try to show your personality in your profile photos. If you have any images you want to use for your profile, you can do so by using Facebook’s pre-filled pictures.

Hands Of Girl With Mobile Phone Sitting On Couch And Waiting For Loading Profile
Hands Of Girl With Mobile Phone Sitting On Couch And Waiting For Loading Profile

What you put in your profile is important to show potential clients what to expect from your services. Share photos and videos Social media sites are good places to show off new listings and share updates about real estate industry news. Share your listing for new homes with your followers, and update your Facebook and Twitter with the new property.

Share photos and videos

How many times have you seen a home you really loved on the MLS but did not know the home was for sale? Or the same house twice from two different brokers? You can easily get the attention of someone browsing your property on social media by sharing a photo or a video of your property. This will get people interested in viewing your home. Share your social media updates When you want to let your followers know about a new listing, add a newsfeed like “Listed With”.

Photo Sharing App
Photo Sharing App

This way, you can constantly promote your listings. You can also let people know when you have a big sale or closing date for a home you are selling. Use photos for your profile If you don’t have a picture of yourself on your social media account, you can always use a photo of a portrait from your camera.

Build relationships

Engage in discussions. Connect with other real estate agents, who can help you and learn from them. Be consistent. Maintaining regular communication and posting quality content helps your followers get to know you and make you a trusted real estate professional. If you keep your social media accounts updated and interesting, your followers will be eager to come back and see what you have to say next.


Do you know the best way to get new clients? Learn the best way to build relationships with the people you hope to one day hire.

Engage with your followers

We highly recommend following your audience. It’s like having a personal assistant. These people are interested in you and what you have to say. Follow up with these accounts to keep your name in their mind. That’s what it’s all about: connecting with people. They are your target audience. Connect with agents you respect. These are people that work hard to make a living and keep their fingers on the pulse of real estate trends.

Social Media
Social Media


Social media is a great way to connect with your real estate audience. It’s simple and cost-effective to use social media marketing to boost your business. And, if you get the right strategy, you can increase business by thousands of dollars.

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