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We are in an era in which digital content is of the utmost importance for people’s consumption and with just a ‘click’ consumers can advance or buy your product. Social networks are great for marketing, but they are also victims of a bad visual image. Both customers and web surfers want to feel like they are connecting with a social media account.
By updating our social media design to reflect our overall graphic design and marketing plans. Read on to learn more about the importance of social media design and how to use it to your advantage by having a solid graphic design plan.
1. Give them a character and story
Fans need to know what your story is and what you stand for. Your social media design and graphics should tell a story that your followers can easily follow. The key is to make your design and story engaging enough that followers will continue to come back to your story again and again.
To know what your story is, you need to know what your ultimate goal is.
Not every person on social media will be the right fit for your Page, but knowing and understanding your target audience will help you identify how you can reach them.
Knowing your target audience and the message you want to send them will help you design graphics to attract them. Each graphic should serve a purpose and should tell your brand story while enticing your audience to take action in some way.
2. Branding
Ideally, your brand should be an extension of your story, but your brand should also be consistent throughout.
For example, if your story is about an executive of a large company giving advice on real estate, it will be impossible to put a fluorescent orange color.
It’s great to be able to share your story and engage a following, but your brand design needs to be cohesive too.
If the graphics on your social media page are haphazardly designed without a strong brand strategy in mind, your followers may be confused. They may not see your brand as professional either.
To have a strong branding strategy, you need to consider a color scheme, words, fonts, and typography to use regularly. You also need to know what type of graphic design you would like to use consistently. Your logo should also match your graphic design plan.
This lets your followers and customers know instantly that it’s from your brand.
3. Visual Satisfaction
We may not spend time reading the text, but we do take note of the images and designs we see.
To meet this need, make sure your branding and graphic designs can stand on their own! Humans simply process images more easily than text data, so make your graphics count.
When followers instantly know it’s your brand, your graphic design creates a story of its own. One that is visual and reflects the value, message, and services offered on your social media page.
4. Quality
When graphic design blends seamlessly with the overall social media design, it tells the social media user that they can expect quality. Viewers will inevitably judge and decide for themselves if they want to invest in your brand or company. Your graphic and social media designs should give them a reason to invest, not a reason to say no.
Ultimately, your followers will decide if your brand or message is not right for them. But if you can give them a quality design first, you at least give them a reason to take your business seriously. When your design indicates quality and professionalism, it gives your audience a reason to look and engage.
5. Trust
When you engage your target audience through your design, you begin to create a relationship built on trust. When you build trust and consistency, your customers stick around for more content.
Only then can you attempt to consistently wow them and sell them products if that’s your end goal.
Think about it. Would you want to purchase a product from a company that doesn’t appear to pride itself on how it looks to others? Would you trust a company just because they said their products are the best in the world?
Probably not. Bottom line, when your social media design and graphics exude quality, your target audience will view you as a brand they can trust.
6. Recruitment
Once your brand, graphic design, and social media design consistently represent your overall message, you can expect folks to feel proud to be a part of your business. This pride results in recruiting new followers, possibly new employees, and even investors.
Graphics that consistently convey the message of your brand on your social media can also be used as “call to action” statements. These statements encourage follows to be more engaged and spread your message with little to no work on your part. Your followers become your marketers and your recruiters for new followers.
In this way, you’ve successfully recruited your followers to market your business for you.
